Why Do Brands Sponsor An Event? It's All About The Eyeballs...

Why Do Brands Sponsor An Event? It's All About The Eyeballs...

Sponsorships can be tricky, as you’re investing time, money and effort into a sporting event without any real guarantee of getting any tangible benefits in return. If your business offers stuff or ...

The Un-Safe Safety Pins?

The Un-Safe Safety Pins?

If you’re a competing athlete who needs to fasten number bibs to your shiny exercise gear from time to time, chances are you are no stranger to an elaborate safety pin routine. Over the years, peop...

Why Marathon & Race Event Sponsoring Sports is An Amazing Customer Acquisition Play

Why Marathon & Race Event Sponsoring Sports is An Amazing Customer Acquisition Play

Sponsorship, or a commercial agreement between a business and another party designed to promote their mutual interests via exchanging financial support for exposure opportunities, is a very popular...

Why Are You Still Using Safety Pins?

Why Are You Still Using Safety Pins?

You’re gearing up for a big race — running, cycling, maybe even a triathlon. Your last step of prep is to get your race bib in place. Cue safety pins pricking your fingers and tearing holes in clot...