The 2028 Summer Olympics are coming to Los Angeles. The eyes of the world will be on every sprint, every stride, every finish line. Billions of people will watch athletes perform at the highest level in human history.
And if nothing changes, those athletes will pin their bibs on with safety pins.
That's not a small detail. That's a statement. And it's one the running world can't keep ignoring.
Safety Pins at the Olympics. Really.
Think about what the Olympics represents. Technology at its peak. Innovation on display. The best equipment, the best training, the best preparation money and science can produce.
Now think about what a safety pin is. A bent piece of wire with a clasp. First patented in 1849. Used in the same form, unchanged, for over 150 years.
Every year, billions of safety pins are manufactured, used once, and thrown away. They poke athletes. They damage technical race apparel that costs hundreds of dollars. They go straight to a landfill after one use.
At the Olympics. On the world's biggest stage.
The Problem Every Runner Knows
You've been there. Packet pickup the night before. Four pins per bib. You're trying to attach it straight, trying not to poke yourself, trying not to damage your race kit.
Then you cross the finish line, you pull the pins out, and they go in a trash bag.
That's the ritual. Billions of runners accept it as normal because it's always been done that way.
But "always been done that way" is not a good reason to keep doing it.
What We Built
At BibBoards, we built bibSNAPS because we saw a problem and refused to accept it. Pinless. Hole-free. Snap on, snap off. No damage, no waste, no sharp metal on your body during a race.
35,000 five-star reviews. Used at 3,000 race events. Trusted by 300 run specialty stores.
Not because of marketing. Because they work better. Because runners tried them once and never went back to pins.
Why 2028 Is the Moment
LA 2028 is not just an opportunity for athletes. It's an opportunity for the running world to say: we are done with a 150-year-old solution to a problem that has a better answer.
The Olympics has always been where the world looks for what's next. New records. New techniques. New standards.
bibSNAPS are already used at thousands of races across the country. Elite runners use them. Local 5Ks use them. The technology is proven, simple, and ready.
The only thing missing is the moment when the world's biggest race finally makes the switch.
We believe that moment is 2028.
A Mission Bigger Than a Product
We are not just a gear company. We are a company on a mission to remove safety pins from racing. All of racing. Every level. Every distance. Every country.
The Olympics would not just be a partnership. It would be a statement heard around the world.
25 million safety pins removed so far. We are just getting started.
If you want to go pinless before 2028 gets here, start with your next race.
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