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About Bibboards, Inc.


For The Endurance Sports World

In 2016, the right team came together. Leading it was BibBoards founder and CEO Brian Goodell. Following a Division I college football career and a successful stretch in the world of San Francisco real estate, Goodell lent his eye for detail and his knack for problem-solving to the endurance sports world. Goodell had invented and received his first patent in 2005 – a successful consumer solution landing in over 30,000 retail stores.

Goodell saw that BibBoards could rid athletes of the disadvantages of the old rusty safety pins. And Goodell saw the market need and universal demand for a better bib fastener that was NOT a magnet or sticky bibs that ruin athletic apparel.

And just the right solution came together. While securing a web of intellectual property protection, including patents and international trademarks, Goodell and his team invested in a crack staff, high-capacity printers capable of fulfilling the most demanding custom orders, and digital infrastructure so impressive that Comcast featured them in their own advertising.

BibBoards’ leadership team has expertise spanning an impressive range, from marketing to distribution to intellectual property licensing. What started as a clever answer to a prickly problem is now a powerful marketing tool for promotional, brands, events, and race directors.